It was a game that changed history: Brandi Chastain’s 1999 penalty kick win for the US national women’s soccer team in the FIFA Women’s World Cup. But with this historic moment comes a delightful twist, as Nike launches its new campaign, “What The Football”, in celebration of the 2023 FIFA Women’s World Cup. This heart-warming ad portrays a father and daughter enthralled by the game, when the dad slips on a banana peel with comedic effect- only to be launched 24 years into the future!
In this new era for women’s soccer, he is brought up to speed by his adult daughter, proudly discussing an improved competition, increased energy from fans, and new stars such as Ada Hegerberg, Alex Morgan, Asisat Oshoala, Chloe Kelly, Debinha, Grace Geyoro, Kadeisha Buchanan, Megan Rapinoe, Sam Kerr, Sophia Smith and Wang Shuang. Nike has certainly aligned itself with a momentous moment in women’s sporting history- let’s hear it for these awesome female athletes!
Nike’s newest ad campaign for the FIFA Women’s World Cup is packed with star power. In the company’s latest heart-wrenching video, an overwhelmed dad watches a powerful lineup of female athletes from around the world. Little does he know that the most awe-inspiring addition comes in the form of his own daughter and granddaughter.
In demonstrating their support for women’s sports, Nike has released individual episodic videos featuring some of its sponsored athletes, paving the way for a new generation of superstars. To ensure top performance on the pitch, Nike will be offering the “most robust athlete service offering ever” — consisting of recovery areas for teams under its sponsored federations to utilize between matches.
It’s clear that Nike are all-in when it comes to championing and serving female athletes at this year’s Women’s World Cup. It’s a truly inspirational move from the sportswear giant, and one that will surely create opportunities for generations to come.
At Nike, the power of sport is seen as an indispensable tool for creating change. In a statement, Tanya Hvizdak, VP of Global Women’s Sports Marketing, emphasized that this outlook has been a cornerstone belief since the company’s inception 50 years ago. She continues, “We are partnering with our athletes to create product innovations and services, support communities, and expand sport for the next generation”.<br/><br/>The results of their efforts are clear: women’s soccer is experiencing monumental gains worldwide.
For instance, attendance numbers at the National Women’s Soccer League have soared 48% this year alone. Additionally, FIFA president Gianni Infantino predicts that the 2023 Women’s World Cup will set a record high in ticket sales, having already sold 1 million tickets by June. <br/><br/>This influx of supporters is further proof that the voices of female athletes, united with those of progressive brands, are changing the world.