The bids for domestic rights for Italian Serie A soccer have fallen below the expected 1 billion euro annual price tag for the upcoming five-year period from 2024-2025. Consequently, a final decision on the deal has been postponed until October, as stated by the league’s head.
Serie A clubs, including prominent teams like Napoli, Juventus, AC Milan, and Inter, heavily rely on revenue from domestic broadcasting licenses.
After dismissing the initial bids for live match rights as too low, the league initiated talks with DAZN, Sky Italia, and MediaForEurope. However, despite some improvements, the bids are yet to meet the league’s target of 1 billion euros per season, according to Serie A Chief Executive Luigi De Siervo.
In order to explore all possibilities and maximize the value of media rights, offers from broadcasters will remain under consideration until October 15.
Under the current three-year deal, which expires next June, Serie A is earning approximately 930 million euros ($1 billion) per season from broadcasting rights in Italy, with DAZN holding the majority share. ($1 = 0.8981 euros)